Pillar 1 – Marketing the Town

  • Create a recognised brand for Ilkley that businesses can use as a promotional tool.
  • Create promotional campaigns that benefit local business across the town.
  • Oversee targeted digital media campaigns, including extensive social media activity.
  • Carry out market research to identify and target new visitors for local businesses.
  • Develop initiatives to increase footfall to all areas of the town.
  • Work with tourism boards to develop collaborative and co-ordinated projects.

Pillar 2
One Voice

Pillar 3
Clean & Attractive

Pillar 4
Business Support