Success of the 2022 Promotional Tots to Teens Campaign

Jan 30, 2023News, Pillar 1

From Tots To Teens is a tourism blog that creates exciting, engaging online content to capture the attention of busy Yorkshire parents. With over a million views each year and a social media following of 55k, Ilkley BID funded the publication of the “Top 10 things to do in Ilkley” on 24th May 2022. The article included a back link to the Discover Ilkley Website and mentioned many BID businesses including Clip n Climb, Ilkley Manor House, Dans Den and Ilkley Cinema.

The campaign included 4 Facebook shares, an inclusion in their Newsletter, Instagram post, 3 Tweets and, 5 Instagram Stories.

Results (to date)

  • Total campaign views: 73,443
  • 64,118 views of the Facebook features with 6,048 reactions to the posts including likes, comments, clicks and shares.
  • 1,302 views of the feature post.
  • 810 views of Ilkley events on their events calendar in 2022.
  • 8,013 views of the Instagram post.
  • 13,379 combined views of the Facebook and Instagram stories.

Pillar 1
Marketing the Town

Pillar 2
One Voice

Pillar 3
Clean & Attractive

Pillar 4
Business Support