From Tots To Teens is a tourism blog that creates exciting, engaging online content to capture the attention of busy Yorkshire parents. With over a million views each year and a social media following of 55k, Ilkley BID funded the publication of the “Top 10 things to do in Ilkley” on 24th May 2022. The article included a back link to the Discover Ilkley Website and mentioned many BID businesses including Clip n Climb, Ilkley Manor House, Dans Den and Ilkley Cinema.
The campaign included 4 Facebook shares, an inclusion in their Newsletter, Instagram post, 3 Tweets and, 5 Instagram Stories.
Results (to date)
- Total campaign views: 73,443
- 64,118 views of the Facebook features with 6,048 reactions to the posts including likes, comments, clicks and shares.
- 1,302 views of the feature post.
- 810 views of Ilkley events on their events calendar in 2022.
- 8,013 views of the Instagram post.
- 13,379 combined views of the Facebook and Instagram stories.