Mother’s Day Campaign – Ilkley Gift Card

Mar 10, 2023First Term, News, Pillar 1, Pillar 4

Ilkley BID have partnered with Town & City Gift Cards to run a Mother’s Day campaign to help support local retailers, encouraging people to gift an Ilkley Gift card this Mother’s Day.,

The ‘Mums love local’ campaign urges support for local businesses and encourages people to think local when they spoil their mum this Mother’s Day, supporting local businesses at the same time.

Amy Metcalfe from New Brook Street Deli said: “We’re part of the Ilkley Gift Card scheme and support the “mums love local” campaign. By encouraging people to buy a gift card this Mother’s Day and shop local it helps local independent businesses and puts the money back into the local community which in turn helps the town thrive.”

To promote the campaign, Ilkley BID arranged for a press release in the Ilkley Gazette followed up by various advertising methods across the Discover Ilkley channels.