Spring into Easter Trail

Pillar 4 Business Support

The Spring into Ilkley trail campaign for the 2024 Easter period aimed to engage families visiting Ilkley through an exciting treasure hunt using Augmented Reality characters scattered around the town centre.

By utilising the Discover Ilkley App, the key goals of this seasonal trail was to:

  • Market the town and encourage footfall
  • Extend dwell time
  • Allow families to discover shops in location they might not have intended to visit
  • Support local businesses


Discover Ilkley app

Download the Discover Ilkley App

Pillar 1
Marketing the Town

Pillar 2
One Voice

Pillar 3
Clean & Attractive

Pillar 4
Business Support