Pillar 1 – Marketing the Town
- Create a recognised brand for Ilkley that businesses can use as a promotional tool.
- Create promotional campaigns that benefit local business across the town.
- Oversee targeted digital media campaigns, including extensive social media activity.
- Carry out market research to identify and target new visitors for local businesses.
- Develop initiatives to increase footfall to all areas of the town.
- Work with tourism boards to develop collaborative and co-ordinated projects.
![](https://ilkleybid.co.uk/wp-content/uploads/2021/10/2-2.png)
Pillar 2
One Voice
![](https://ilkleybid.co.uk/wp-content/uploads/2021/10/4-2.png)
Pillar 3
Clean & Attractive
![](https://ilkleybid.co.uk/wp-content/uploads/2021/10/3-2.png)