Pillar 1 – Marketing the Town
- Create a recognised brand for Ilkley that businesses can use as a promotional tool.
- Create promotional campaigns that benefit local business across the town.
- Oversee targeted digital media campaigns, including extensive social media activity.
- Carry out market research to identify and target new visitors for local businesses.
- Develop initiatives to increase footfall to all areas of the town.
- Work with tourism boards to develop collaborative and co-ordinated projects.