The Ilkley Carnival window competition brought a host of benefits to the town and offered valuable marketing advantages for businesses that participated.
Pillar 1
Walkers are Welcome Accreditation for Ilkley
Ilkley BID has been working with various parties to achieve a national ‘Walkers Are Welcome’ accreditation for the town. There are six key criteria elements required to achieve the accreditation. Demonstrate Popular Local Support: This involves showing broad community...
2024 Ilkley Carnival – Headline Sponsor
Ilkley BID’s chair Ian White (right) joins primary beneficiary AWARE volunteer Rachel Miller (centre) Ilkley Carnival chair Andrew Stacey (left) and AWARE members George McKerchar Ilkley BID Maintains Support for Vibrant 2024 Ilkley Carnival The Ilkley Business...
Love Your High Street
Ilkley BID has partnered with Rombalds Radio to bring a new fantastic promotional opportunity for BID members called “Love Your High Street”. This exciting campaign connects you with Rombalds Radio's engaged audience of 35,000* listeners and the combined online...
Spring into Easter Trail
The Spring into Ilkley trail campaign for the 2024 Easter period aimed to engage families visiting Ilkley through an exciting treasure hunt using Augmented Reality characters scattered around the town centre. By utilising the Discover Ilkley App, the key goals of this...
Coach Friendly Status
Ilkley BID has been working with Bradford Council and CPT to try to achieve ‘Coach Friendly Status’, for the town. Putting Ilkley on the map for coach trips and becoming a coach-friendly town will be a strategic move that benefits the local economy, promotes community...
Ilkley Gift Card joins national gifting platform
The Ilkley Gift Card is one of the first local gift cards available to buy in the GiftRound store as part of a drive to encourage local shopping. Gifting local just got easier as the Ilkley Gift Card becomes a purchase option on group collecting platform GiftRound....
Christmas 2023 – Late Night Opening
Late night shopping and festive fun in Ilkley
Be Our Guest
Under our commitment to Marketing the Town and Supporting Businesses, the "BE OUR GUEST" campaign is inviting members of the public to review an Ilkley business. Each month, a winner will be picked at random and given £50 to spend in an Ilkley business in return for...
2023 LoyalFree Halloween Trail
The Halloween Spooktacular Triva Trail runs from 13th - 31st October to encourage families to the town centre during the October half term period. Visitors are invited to follow the trail around Ilkley town centre for a chance to win a £25 Ilkley Gift Card. Featuring...
2023 Summer Safari Interactive Trail
Ilkley BID have arranged for the Summer Safari trail in collaboration with the LoyalFree app. Running from August 11th to August 28th, this remarkable initiative aims to entice visitors to explore the vibrant town centre. Visitors will embark on an interactive journey...
Discover Ilkley Newsletter
To support BID businesses and promote the town, our Discover Ilkley e-newsletter is sent out to subscribers twice monthly, informing them of the latest offers, events, and news in Ilkley. Ilkley BID businessesTo feature in the newsletter get in touch:...
2023 Ilkley Pride Sponsorship
Ilkley BID were the headline sponsor for of the 2023 Pride festival organised by Ilkley Pride & Diversity on Saturday 1st July. The lead up to the event as well as they actual day attracted many visitors to the town and was a great opportunity to promote the...
Market Research Summary: Targeting New Visitors
The BID conducted a market research survey in Ilkley town centre to identify and target potential new visitors for local businesses. The survey aimed to gather insights into visitors' demographics, travel patterns, reasons for visiting, and spending habits. Key...
Ilkley’s National Town Crier Competition a huge success
The Town Crier Competition brought many visitors to the town as well as national exposure from multiple locations across the UK.
Kings Coronation Family Trails
In response to levy payers’ concerns about the possibility of the town centre being quiet on Coronation day, Ilkley BID arranged for Coronation themed family friendly activities throughout the town to encourage visitors to Ilkley. Craft a Crown - Competition -...
2023 Discover Ilkley Map
Under Pillar 3 we are committed to developing maps/visitor guides and trails to enhance the visitor experience. In April 2023 Ilkley BID partnered with CPL Maps & Media LTD to create an updated map of the town centre. Visitors can pick the map up from the Ilkley...
2023 Augmented Reality Easter Egg Hunt in Ilkley
Ilkley BID has partnered with the LoyalFree App to launch an exciting Easter Egg Hunt running from March 31st to April 16th. The free family-friendly trail is set to revolutionize the traditional Easter Egg Hunt with the use of augmented reality technology. It’s a...
Ilkley’s first National Town Crier Competition – Ilkley BID Event
The Ilkley Business Improvement District has organised and funded Ilkley's first National Town Crier Competition. Hosted by Ilkley’s own town crier, Isabel Ashman the event will take place on Saturday 13th May and welcomes town criers from all across the country to...
Mother’s Day Campaign – Ilkley Gift Card
Ilkley BID have partnered with Town & City Gift Cards to run a Mother’s Day campaign to help support local retailers, encouraging people to gift an Ilkley Gift card this Mother's Day., The ‘Mums love local’ campaign urges support for local businesses and...
Dales Radio Advertising
To help attract more visitors to Ilkley from further afield, Ilkley BID have arranged for adverts on the Dales Radio station to showcase Ilkley as a great place to visit. The radio station is located in the Yorkshire Dales with a reach of up to 60k listeners...
2023 Ilkley Carnival Sponsorship
Ilkley BID were the headline sponsor for the 2023 Ilkley Carnival which included large banner advertising in the Main Event Arena and a full page advert to promote Discover Ilkley in the printed programme. Not only did sponsoring the event help and support the Ilkley...
2023 Wellness Event Planned for 30th September
As promised in our 2023 Action Plan under Pillar 1 - Marketing the Town, we have promised to "develop at least two promotional campaigns to benefit businesses across the town." Due to the success of last year's Health and Wellness Event that took place at the King's...
Loyal Free Quizmas 2022
Ilkley BID partnered with the LoyalFree App to bring festive fun to the town centre during December 2022. The Quizmas Lyric Trail was designed to encourage families to explore local businesses while enjoying some holiday cheer. An interactive trail promoted as a fun...