Ilkley BID sponsored the Ilkley Literature Festival, which took place between Friday 4th – Sunday 20th October 2024. This exciting partnership provided a unique platform to showcase the town and its diverse business community to thousands of visitors.
As one of the North of England’s premier literary events, the Ilkley Literature Festival attracted a large and enthusiastic audience. This influx of people presented a fantastic opportunity to highlight the Discover Ilkley initiative and the Ilkley Gift Card. By sponsoring the festival, the Ilkley BID gained significant exposure and raised awareness of the town’s many attractions and offerings.
Ilkley BID advertised the Discover Ilkley website and the Ilkley giftcard and added a QR code in the Festival programme directing visitors to a dedicated page on the Discover Ilkley website which specifically highlighted business promotions and events happening during the festival
Call to action on homepage to direct to the offers page.
Double page advert featured in the Ilkley Literature Festival Program
