Ilkley Business Spotlight Podcast Series
Ilkley BID partnered with Your Ilkley Radio to create a series of podcasts promoting BID member businesses and organisations to a wider local audience.
The campaign was originally developed to highlight Ilkley’s professional services sector. However, the resulting series featured a broader mix of BID members, including businesses and organisations working across professional services, health and wellbeing, retail, culture and local heritage.
The Ilkley Business Spotlight Podcast Series gave each participant an opportunity to share their knowledge, talk about their work and offer useful advice and insights to listeners.
Weekly podcasts featuring Ilkley businesses
Beginning on 26th June 2026, a new podcast episode was released every Friday.
The interviews provided a relaxed and informative way for listeners to learn more about the people behind Ilkley’s businesses and organisations, the services they provide and the expertise available within the town.
Each full episode was made available through the Your Ilkley Radio website, as well as on Spotify and Apple Podcasts, allowing people to listen at a time that suited them.
Reaching Your Ilkley Radio listeners
The weekly online release was supported by an announcement on Your Ilkley Radio each Friday morning, letting listeners know that the latest episode was available.
Short audio clips from the interviews were also played across Your Ilkley Radio’s programmes throughout the summer. By sharing these extracts regularly across different shows, the campaign helped participating businesses reach more listeners and build awareness over a longer period.
Your Ilkley also published a social media post each Friday linking to the latest podcast, with further promotion through Discover Ilkley’s website, social media channels and LinkedIn.
The launch of the series was supported by coverage from Discover Ilkley, Your Ilkley and Ilkley Chat.
Giving BID members a platform
The podcast series formed part of Ilkley BID’s ongoing work to promote its members and highlight the wide range of businesses, services and expertise available locally.
By combining podcasts, radio promotion, website content and social media, the campaign gave participating members valuable exposure across several platforms. The full interviews also created lasting promotional content that could continue to be discovered and listened to after each episode was first released.
The collaboration with Your Ilkley Radio provided a valuable platform for Ilkley businesses and organisations to tell their stories, demonstrate their expertise and connect with local residents and other businesses.
