This year, our Mother’s Day initiative focuses on the Ilkley Gift Card as the primary driver for local economic support. By leveraging a high-visibility partnership with Your Ilkley Radio, we are successfully promoting the card as the premier gifting solution, ensuring that Mother’s Day spending directly benefits our town-centre businesses.
To get people talking about the Ilkley Gift Card, we’ve teamed up with Your Ilkley Radio to offer one lucky winner a £100 gift card. It’s a fantastic hook that invites residents to imagine treating their mum to a gorgeous lunch on The Grove or picking out something special from our local boutiques.
By directing everyone to a dedicated landing page to enter, we aren’t just giving away a prize—we’re growing our Discover Ilkley newsletter. This allows us to keep in touch with shoppers year-round, making our future marketing more effective and reducing our need for paid ads.
The “Mums Love Local” Initiative
Beyond the competition, our “Mums Love Local” campaign is a direct call to action. Through our newsletters and social media, we’re reminding residents that the Ilkley Gift Card is the “perfect present” for the mother who has everything.
It’s a win-win: shoppers get the gift of choice at over 80+ shops, cafes, and salons and every penny spent stays right here in Ilkley, supporting the people who own and work in our businesses.
How We’re Spreading the Word
We’ve made sure this message is everywhere. To make sure we reach as many people as possible, we’ve launched a wide-reaching marketing push across several channels:
- Radio: Catchy on-air promotions on Your Ilkley Radio reaching listeners right across the Wharfe Valley.
- Social: Engaging posts across Ilkley BID, Discover Ilkley, and Your Ilkley Radio social media pages.
- News: Targeted features in both our business and consumer newsletters to keep our most engaged fans in the loop.
- Online: A seamless entry page hosted by our radio partners, making it easy for people to enter and sign up for town updates.
