Overview
In response to the implementation of restrictive parking measures by Bradford Council—specifically the removal of the one-hour free parking concession and the extension of charges until 8pm—Ilkley BID partnered with the Ilkley Town Council to mount a formal challenge. Our primary goal was to provide a robust, evidence-based representation of the negative economic and social impacts these charges have on our local community.
Collaborative Survey & Feedback Mechanisms
To ensure our advocacy was grounded in factual data, we facilitated a comprehensive feedback campaign on behalf of Ilkley Town Council. This included:
- A Joint Parking Survey: Distributed to residents and visitors to capture changes in spending and visiting habits.
- Direct Business Outreach: All BID member businesses were contacted via email to provide specific turnover data.
- Community Drop-ins: Two sessions were held at Vitello Lounge to gather qualitative feedback and personal testimonials.
Key Statistics & Findings
The data gathered from 1,600 survey participants revealed a staggering shift in local behaviour
- 1,163 respondents reported visiting Ilkley less frequently and spending less money in the town since the charges began.
- 974 respondents highlighted a severe negative impact on their ability to perform essential short trips for caregiving.
Impact on Local Businesses
The feedback from our business members indicates an immediate and unsustainable decline in trade:
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An Ilkley jeweller reported a 30% year-on-year decrease in takings.
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An Ilkley takeaway reported a reduction in orders of £600 per week.
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An Ilkley café reported daily sales decreased by £234.
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An Ilkley butcher recorded 256 fewer customers in February.
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An Ilkley restaurant reported weekly trade down by £1,000.
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An Ilkley gift shop reported a 27% drop in sales for February.
On 10 March 2026, armed with this evidence, Ilkley BID Manager Sarah Brookfield-Almond joined Town Councillors and business owners (including Ali Yazdi of The Unique Barber) to protest outside Bradford City Hall.
The protest was strategically timed to coincide with the 2025/2026 Bradford Council Budget meeting. Despite our presentation of these “staggering” figures and a significant vote of opposition (37 votes against), the budget was approved. However, our presence ensured that the “devastating impact” on Ilkley’s high street was recorded at the highest level of local government.
Next Steps
We continue to call for a U-turn on this decision. In the interim, Ilkley BID remains committed to:
- Promoting the remaining 160 free parking spaces to encourage footfall.
- Continuing formal dialogue with Bradford Council regarding the 12-month review of the scheme.
Full details can be found in our official press release on Ilkley Chat.
