Pillar 1

Ilkley Gift Card joins national gifting platform

Ilkley Gift Card joins national gifting platform

The Ilkley Gift Card is one of the first local gift cards available to buy in the GiftRound store as part of a drive to encourage local shopping. Gifting local just got easier as the Ilkley Gift Card becomes a purchase option on group collecting platform GiftRound....

Be Our Guest

Be Our Guest

Under our commitment to Marketing the Town and Supporting Businesses, the "BE OUR GUEST" campaign is inviting members of the public to review an Ilkley business. Each month, a winner will be picked at random and given £50 to spend in an Ilkley business in return for...

2023 LoyalFree Halloween Trail

2023 LoyalFree Halloween Trail

The Halloween Spooktacular Triva Trail runs from 13th - 31st October to encourage families to the town centre during the October half term period. Visitors are invited to follow the trail around Ilkley town centre for a chance to win a £25 Ilkley Gift Card. Featuring...

2023 Summer Safari Interactive Trail

2023 Summer Safari Interactive Trail

Ilkley BID have arranged for the Summer Safari trail in collaboration with the LoyalFree app. Running from August 11th to August 28th, this remarkable initiative aims to entice visitors to explore the vibrant town centre. Visitors will embark on an interactive journey...

Discover Ilkley Newsletter

Discover Ilkley Newsletter

To support BID businesses and promote the town, our Discover Ilkley e-newsletter is sent out to subscribers twice monthly, informing them of the latest offers, events, and news in Ilkley. Ilkley BID businessesTo feature in the newsletter get in touch:...

2023 Augmented Reality Easter Egg Hunt in Ilkley

2023 Augmented Reality Easter Egg Hunt in Ilkley

Ilkley BID has partnered with the LoyalFree App to launch an exciting Easter Egg Hunt running from March 31st to April 16th. The free family-friendly trail is set to revolutionize the traditional Easter Egg Hunt with the use of augmented reality technology. It’s a...

Mother’s Day Campaign – Ilkley Gift Card

Mother’s Day Campaign – Ilkley Gift Card

Ilkley BID have partnered with Town & City Gift Cards to run a Mother’s Day campaign to help support local retailers, encouraging people to gift an Ilkley Gift card this Mother's Day., The ‘Mums love local’ campaign urges support for local businesses and...

Dales Radio Advertising

Dales Radio Advertising

  To help attract more visitors to Ilkley from further afield, Ilkley BID have arranged for adverts on the Dales Radio station to showcase Ilkley as a great place to visit. The radio station is located in the Yorkshire Dales with a reach of up to 60k listeners...

2023 Wellness Event Planned for 30th September

2023 Wellness Event Planned for 30th September

As promised in our 2023 Action Plan under Pillar 1 - Marketing the Town, we have promised to "develop at least two promotional campaigns to benefit businesses across the town." Due to the success of last year's Health and Wellness Event that took place at the King's...

Success of the 2022 Promotional Tots to Teens Campaign

Success of the 2022 Promotional Tots to Teens Campaign

From Tots To Teens is a tourism blog that creates exciting, engaging online content to capture the attention of busy Yorkshire parents. With over a million views each year and a social media following of 55k, Ilkley BID funded the publication of the "Top 10 things to...

Public WiFi

Public WiFi

Public Wi-Fi is now in place in 11 locations around the town centre as well as the Ilkley Lido, the Ben Rhydding shops area and the Ben Rhydding playing fields. The platform allows us to display marketing messages as people access the service, taking visitors straight...

A bumper Christmas for Ilkley Gift Card Sales

A bumper Christmas for Ilkley Gift Card Sales

Ilkley BID is delighted to report that December 2022 was a bumper month for Ilkley Gift Card sales, with a total of 233 purchased and a value of over £9,500. The Ilkley Gift Card, part of the Town & City Gift Card initiative across the UK and Ireland, was launched...

Town Crier Competition

Town Crier Competition

Pictured: Isabel Ashman, Ilkley Town CrierThe first Ilkley Town Crier Competition will take place on Saturday 13th May 2023. Funded by Ilkley BID as part of Pillar 1 to create a promotional campaign that will benefit local businesses across the town, the competition...

PR for Ilkley BID Businesses

PR for Ilkley BID Businesses

Last year, Ilkley BID produced press pieces for some of our local businesses to help them promote a specific event they were running. The BID wrote the articles and following their business approval distributed them to our local press contacts as well as Ilkley Chat...

Online Christmas Advent Calendar

Online Christmas Advent Calendar

    This Christmas, Ilkley BID will be running an online advent calendar to highlight the vast range of gifts which could be sourced locally and to encourage people to shop, eat and drink in Ilkley this Christmas. The calendar will be featured on the...

Ilkley Health & Wellness Event – 10th  September 2022

Ilkley Health & Wellness Event – 10th September 2022

The BID have arranged for a wellness event to support the health, fitness and wellness businesses in the town. All relevant businesses were invited to take part in the campaign which included: Half page advertistment in the Ilkley Gazette supplement. Coverage in a...

New Town Centre Map

New Town Centre Map

Under Pillar 3 we are committed to developing maps/visitor guides and trails to enhance the visitor experience. In June 2022 Ilkley BID began to distribute the new town centre map to various locations including the Ilkley Tourist Information Centre. Thanks to local...

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