Pillar 1

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Ilkley BID have arranged for the Summer Safari trail in collaboration with the LoyalFree app. Running from August 11th to August 28th, this remarkable initiative aims to entice visitors to explore the vibrant town centre. Visitors will embark on an interactive journey...

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Ilkley BID has partnered with the LoyalFree App to launch an exciting Easter Egg Hunt running from March 31st to April 16th. The free family-friendly trail is set to revolutionize the traditional Easter Egg Hunt with the use of augmented reality technology. It’s a...

The Ilkley Business Improvement District has organised and funded Ilkley's first National Town Crier Competition.  Hosted by Ilkley’s own town crier, Isabel Ashman the event will take place on Saturday 13th May and welcomes town criers from all across the country to...

Ilkley BID have partnered with Town & City Gift Cards to run a Mother’s Day campaign to help support local retailers, encouraging people to gift an Ilkley Gift card this Mother's Day., The ‘Mums love local’ campaign urges support for local businesses and...

  To help attract more visitors to Ilkley from further afield, Ilkley BID have arranged for adverts on the Dales Radio station to showcase Ilkley as a great place to visit. The radio station is located in the Yorkshire Dales with a reach of up to 60k listeners...

As promised in our 2023 Action Plan under Pillar 1 - Marketing the Town, we have promised to "develop at least two promotional campaigns to benefit businesses across the town." Due to the success of last year's Health and Wellness Event that took place at the King's...

From Tots To Teens is a tourism blog that creates exciting, engaging online content to capture the attention of busy Yorkshire parents. With over a million views each year and a social media following of 55k, Ilkley BID funded the publication of the "Top 10 things to...

Public Wi-Fi is now in place in 11 locations around the town centre as well as the Ilkley Lido, the Ben Rhydding shops area and the Ben Rhydding playing fields. The platform allows us to display marketing messages as people access the service, taking visitors straight...

Ilkley BID is delighted to report that December 2022 was a bumper month for Ilkley Gift Card sales, with a total of 233 purchased and a value of over £9,500. The Ilkley Gift Card, part of the Town & City Gift Card initiative across the UK and Ireland, was launched...

Pictured: Isabel Ashman, Ilkley Town CrierThe first Ilkley Town Crier Competition will take place on Saturday 13th May 2023. Funded by Ilkley BID as part of Pillar 1 to create a promotional campaign that will benefit local businesses across the town, the competition...

Last year, Ilkley BID produced press pieces for some of our local businesses to help them promote a specific event they were running. The BID wrote the articles and following their business approval distributed them to our local press contacts as well as Ilkley Chat...

Sales of the Ilkley Town Centre Gift Card continue to go from strength to strength with 82 local businesses now accepting it as payment in store. The Ilkley Gift Card, an initiative by the Ilkley Business Improvement District with technology provided by FinTech...

    This Christmas, Ilkley BID will be running an online advent calendar to highlight the vast range of gifts which could be sourced locally and to encourage people to shop, eat and drink in Ilkley this Christmas. The calendar will be featured on the...

The Kings Hall Theatre and The Ilkley Playhouse have a packed schedule of theatre productions, touring musicians, tribute bands, pantos, comedy shows and more across the year, and in October the town welcomed an influx of visitors to its world famous Ilkley Literature...

Ilkley BID has introduced two Augmented Reality trails to enjoy this spooky season in Ilkley town centre.   The first ‘Halloween Hunt’ trail is a joint initiative between the LoyalFree app and Ilkley BID and runs from 17th October until 31st October and invites...

The BID have arranged for a wellness event to support the health, fitness and wellness businesses in the town. All relevant businesses were invited to take part in the campaign which included: Half page advertistment in the Ilkley Gazette supplement. Coverage in a...

Under Pillar 3 we are committed to developing maps/visitor guides and trails to enhance the visitor experience. In June 2022 Ilkley BID began to distribute the new town centre map to various locations including the Ilkley Tourist Information Centre. Thanks to local...

  To help us promote the Ilkley Gift Card we have teamed up with Rombalds Radio who be out and about in Ilkley Town Centre at the end of the month and the Jubilee weekend offering Gift Card prizes to the public and interviewing businesses who accept the Ilkley...