As part of our commitment to market the town and encourage footfall, an Easter Bunny Hunt was arranged in the town centre during the Easter school holidays.
The interactive trail was hosted on the LoyalFree app and visitors to the town had to follow the trail around the town, checking in on the app as they discovered the Easter themed posters in shop windows.
Ilkley BID funded three £25 Ilkley Gift Card prizes which can be spent in participating retailers that accept the card.