Marketing & promotion of the town

The goal is to shine a spotlight on Ilkley, making it a vibrant destination for both locals and visitors. This will be achieved through a comprehensive marketing and promotion strategy that leverages various channels and fosters strong partnerships.

At the heart of this strategy lies the Discover Ilkley platform. Continued investment will ensure it remains a comprehensive and user-friendly resource. The website, newsletter, and targeted advertising will be continually improved to showcase Ilkley’s events, facilities, and businesses. This creates a one-stop shop for anyone interested in exploring what Ilkley has to offer.

Social media and online campaigns will play a crucial role in reaching a wider audience. Engaging content will be pushed out across various platforms, capturing the essence of Ilkley’s charm and unique offerings. This could involve captivating photos and videos highlighting the town’s events, picturesque locations, and local businesses.

Supporting and promoting existing events is a key focus. By collaborating with event organisers, the BID can ensure these events are well-publicised and attract maximum participation. Additionally, strategic partnerships will be established to bring new and exciting events to Ilkley. A vibrant Yorkshire Day celebration in 2025 could be a fantastic addition to the town’s calendar, attracting visitors from across the region.

This multifaceted approach aims to not only inform potential visitors about Ilkley but also cultivate a sense of community pride among residents. By showcasing the town’s best aspects and fostering a vibrant events scene, Ilkley will become a destination that resonates with everyone.