The marketing of Ilkley has always been a major part of the Ilkley BID 5 year plan and will be even more important now as we try to help the Ilkley businesses recover from the effects of Covid-19.
The BID’s plan to create a brand for Ilkley is well underway with a new logo now in place. The next part is the launch of a new consumer facing website and linked social media channels. The site will include all BID member businesses being listed and will have pages dedicated to the voluntary and community groups and a full events listing of everything the town has to offer. The aim is that this will become the ‘go to’ place for the whole town and the wider audience and will enable us to promote Ilkley both locally and further afield.
The website will work alongside the place promotion app LoyalFree which includes business listings with the option for venues to offer digital loyalty schemes if they wish.