Back by popular demand the BID organised it’s 3rd Festive Elf Trail with 20 elves strategically placed in shop windows around the town centre.
The trail was hosted on the LoyalFree app and participants had to scan the QR code with each elf to acknowledge their visit.
The aim of the project was to encourage families to visit Ilkley with their children and bring attention to parts of the town that people may not be aware of. Whilst the children are looking for the elves, their accompanying adult would be noticing the retailers around them with the potential of sparking an interest in the town centre shops and their offerings.
