The Quizmas Lyric Trail was designed to encourage families to explore local businesses while enjoying some holiday cheer. An interactive trail promoted as a fun way for families to spend quality time together, the musical quiz was accessible through the LoyalFree App.
Participants of all ages tested their knowledge by completing a series of “finish the lyric” challenges based on favourite Christmas songs. Fifteen participating Ilkley businesses displayed A4 posters in their shop windows, each featuring a question from the trail.
The trail ran throughout December, from the 1st to the 31st, giving families ample opportunity to explore the town centre at their own pace. Not only did the trail provide a fun and engaging activity, but it also encouraged participants to visit various shops and restaurants, boosting local businesses during the holiday season.
Adding to the festive spirit, the Ilkley BID offered an exciting incentive for trail participants. Two lucky winners were drawn from those who completed the trail, each receiving a £25 Ilkley Gift Card. This prize not only rewarded participation but also encouraged further spending at local businesses.
The Quizmas Lyric Trail proved to be a successful initiative by the Ilkley BID. It brought a touch of Christmas magic to the town centre, promoted local businesses, and provided families with a fun and interactive way to explore Ilkley.
