As part of the Ilkley Christmas campaign, the BID set up a Christmas Elf Trail in Ilkley Town Centre to help businesses get more footfall over the Christmas 2019 period.
The BID arranged for 50 cheeky elves to be arranged in shop windows and trail Sheets were created and provided to encourage families to walk around the area and visit shops they wouldn’t normally visit. Completed trail sheets were handed in and entered into a prize draw to win a beautiful heart pendant and chain kindly donated by Nicholsons Jewellers and additional prizes of £20 vouchers were donated by Ilkley BID.
Positive feed back was received by the general public and the Elf Trail encouraged visitors to explore the town centre and visit the retailers and hospitality.
