At the start of the Lockdown we launched the “Ilkley To You” campaign which was aimed at supporting the local businesses who were able to continue trading during the coronavirus pandemic with the message ‘If you can’t come to Ilkley, let Ilkley come to you!’ The main goal of this campaigin was to encourage the local community to continue using our local shops, restaurants and services as much as possible during the lockdown period. By doing this we hoped the businesses in Ilkley would have a much better chance of getting back to normal as quickly as possible.
The initial key priorities were setting up the website, Facebook and Instagram channels:
We also provided insulated food delivery bags to the Ilkley Cow, Panache, Café J, Host and Emporio Italia to help set them up with their food delivery service.
The IlkleyToYou website has now evolved and is re-directed to the Discover Ilkley website.
The billboard on the A65 Leeds Road is now displaying our advert to help promote the campaign and Stray FM ads have been set up – one consumer facing and one inviting businesses to submit listings.
The media coverage at the beginning of the campaign resulted in over 2000 visits to the website in one day and the Facebook and Instagram pages are gaining new followers daily.