At the start of the Lockdown we launched the “Ilkley To You” campaign which is aimed at supporting the local businesses who are able to continue trading during the coronavirus pandemic with the message ‘If you can’t come to Ilkley, let Ilkley come to you!’ The main goal of this campaigin is to encourage the local community to continue using our local shops, restaurants and services as much as possible during the lockdown period. By doing this we hope the businesses in Ilkley will have a much better chance of getting back to normal as quickly as possible when this is all over.
The initial key priorities were setting up the website, Facebook and Instagram channels:
We have provided insulated food delivery bags to the Ilkley Cow, Panache, Café J, Host and Emporio Italia (now closed) and still have a further 5 available. If you are an Ilkley BID member offering a food delivery service, please get in touch if you would like one, we have five left.
If you would like us to promote your service on our social media pages, please email: firstname.lastname@example.org with your details. If we haven’t already listed your business on the website please complete the form here: www.ilkleytoyou.co.uk/submit-your-business.
The billboard on the A65 Leeds Road is now displaying our advert to help promote the campaign and Stray FM ads have been set up – one consumer facing and one inviting businesses to submit listings.
The media coverage at the beginning of the campaign resulted in over 2000 visits to the website in one day and the Facebook and Instagram pages are gaining new followers daily.